ThinkLazy

Hamish Nuttall

You’ve Found the Customer Painpoints. What Next?

A key step in our process is identifying customer painpoints with our customers. We are always talking about finding customer painpoints but, once you have done that, what next? During our innovation workshop, after we have agreed and listed all the customer’s problems, there is usually a big “Aha” moment as the participants realise the …

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Platforms & Customer Centricity – The Platform Explanation

>Platforms & Customer Centricity are hot topics, but how do you get there? Hamish Nuttall says that the “why” and the “how” can be explained by electrical plugs and spaghetti. In 1997, Amazon’s stated objective was to be the “leading online retailer of information-based products and services, with an initial focus on books”. Now its …

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Be Lazy: Use Digital Transformation to connect Customer Pain Points to your Vision

“This is the 10th time I’ve had to do this. Surely we can automate it?” These words became something of a mantra at my previous startup and still is. I also hear that a lot from our clients. So let me put my hand up: I’m actually quite lazy. I hate doing repetitive stuff. You …

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