To innovate you need to solve your customers’ problems; think like a customer: ThinkLazy
Your customers don’t want to read manuals or change the way they work to fit your product. You might think they’re lazy, but, let’s face it, your customers have better things to do than figuring out how to use your product. That’s how we realised that, to innovate with purpose, you must think lazy.
A thought experiment; I have some chocolate; would you like some?? Our brains are programmed for quick rewards (I offer you chocolate and you want