innovation with purpose
To innovate you need to solve your customers’ problems; think like a customer: ThinkLazy
Your customers don’t want to read manuals or change the way they work to fit your product. You might think they’re lazy, but, let’s face it, your customers have better things to do than figuring out how to use your product. That’s how we realised that, to innovate with purpose, you must think lazy.
Customer Focus vs. Changing the rules; it’s not Either Or In the 2000s, the startups that became Unicorns (with $1bn values) created whole new markets.
E-commerce platforms and Innovation are the answer Every day, it seems, we read another Chicken Little story – the world is ending. So we’re tempted
Is the key to innovation for corporates partnering with startups or is there more to it? On 24 May 2018, I was fortunate enough
Why is a name so important? To answer that, ThinkLazy In this post, I’m going to talk about a name. Not any name. More important
A key step in our process is identifying customer painpoints with our customers. We are always talking about finding customer painpoints but, once you have
What Happened to Santa When We Made Him More Customer Centric? Earlier this year we were asked by Santa Claus to help with their customer
