ThinkLazy

We help you future - proof sustain grow your business

innovation. simplified.

We Create the Future of Business

Hi, I’m Hamish.

Hi, I’m Hamish.

I’ve created a few successful startups, and I know how hard it is.

Over the years, I’ve used a simple methodology to innovate and increase the chances of success. I started Thinklazy to help people like you to create the future of business.

Once we’ve helped you design that future, we can build it for you, whether it’s software, branding, websites or automation.

We Solve Customer Problems Through:

MVP

Find out what works fast.

Software and Apps

Create beautiful experiences; disrupt your industry

Web Development

From showcasing your business to selling online

Automation

Create automated sales funnels & work processes

Other Tools & Services

Product Management

Let us co-create your new product or service

Learn More

Branding and Logos

Make your brand speak to your customers

Learn More

Fast Website Hosting

Host your WordPress website with us for a 90+ page speed

Sales & Marketing Platform

Automate your customer acquisition

Learn More

our innovation process

our process

DISCOVER

When you have an idea you need to validate quickly

01.

DESIGN

Prototype your idea quickly

02.

DELIVER

Build your solution in an agile way

03.

Why We’re Called ThinkLazy

Your customers don’t want to read manuals or change the way they work to fit your product.

You might think they’re lazy, but, let’s face it, your customers have better things to do than figuring out how to use your product. That’s how we realized that, to innovate with purpose, you must think lazy.

A new feature is like sex. One mistake and you have to support it for life.

– DAVE MCCLURE

Case Studies / Recent Projects

Previous

Next

Testimonials

ThinkLazy is working with Metrix on an important project that will help define the future of the electricity industry. At each stage Hamish and Maria have challenged our thinking and focused on the key customer painpoints. ThinkLazy has followed through on its promise and delivered an MVP that exceeded our expectations.

Hamish facilitated our Partners retreat in 2016 where the challenge was to identify a clear vision for the firm and to set the future agenda for the business. Hamish was extremely good at challenging assumptions, and then distilling numerous ideas into a few clear concepts and action points. Hamish assisted our discussions through simple exercises that prompted the sort of conversations we needed to have, in an enjoyable but very focused way. Hamish’s style is very effective for creating a consensus. We have continued to work with Hamish to help implement our vision.

Initially I was unsure about the workshop, but now I can see how it helped refocus the leadership team. We didn’t know much about MVP and Lean Startup and now these concepts are fast becoming part of our day to day thinking. The workshop helped us firm up our direction and a establish a vision that we now use as a guide in our business. Overall the work we did with ThinkLazy was both useful and practical and I look forward to working again in the future.

ThinkLazy was an extremely useful sounding board for our strategy around an online platform project. They challenged our thinking and always brought us back to the basics of having a clear goal, develop a minimum viable product and start user testing early. We appreciated their flexibility in working to our deadlines and bringing in varied expertise to contribute ideas. I recommend engaging with ThinkLazy if you are seeking experience and pragmatism coupled with creative thinking and lean approaches to innovation.

Blog

Clipper Mix Cocktails

Cocktail time, AND Support from WineDab

Like you, I’m sure, our family has been relying on couriers for essential supplies recently. Whenever possible, we order from local shops and businesses, to

Build Vs. Buy. It’s Not Either/Or

Back before lockdowns, I used to spend a fair bit of my time giving talks. I remember one time giving a talk in Queenstown for

A Penny Drop Moment

Short of Staff? Do this one thing now. You might know that my wife owns a physio clinic. No, I am not here to plug

Coffee, Radio and Innovation with Jono

A Shout out from Jono Broom, Founder of Bean Merchant. I grabbed my daily coffee this morning and I turned on the radio. Two mundane

Bus Stop Anxiety: The problem is real

How to walk in your customer’s shoes and provide a better customer experience Back in 2006, no long-distance bus service took bookings while the bus

There’s No Toilet Paper

The border is closed. For 12 weeks or 12 months is unknowable. We are largely at the mercy of events outside this country. Will the

Clipper Mix Cocktails

Cocktail time, AND Support from WineDab

Like you, I’m sure, our family has been relying on couriers for essential supplies recently. Whenever possible, we order from local shops and businesses, to

Build Vs. Buy. It’s Not Either/Or

Back before lockdowns, I used to spend a fair bit of my time giving talks. I remember one time giving a talk in Queenstown for

A Penny Drop Moment

Short of Staff? Do this one thing now. You might know that my wife owns a physio clinic. No, I am not here to plug

Coffee, Radio and Innovation with Jono

A Shout out from Jono Broom, Founder of Bean Merchant. I grabbed my daily coffee this morning and I turned on the radio. Two mundane

Say Hello !

Contact Us

101 Pakenham Street West, Wynyard Quarter, Auckland 1010

HELLO@THINKLAZY.IO