innovation with purpose
To innovate you need to solve your customers’ problems; think like a customer: ThinkLazy
Your customers don’t want to read manuals or change the way they work to fit your product. You might think they’re lazy, but, let’s face it, your customers have better things to do than figuring out how to use your product. That’s how we realised that, to innovate with purpose, you must think lazy.
A thought experiment; I have some chocolate; would you like some?? Our brains are programmed for quick rewards (I offer you chocolate and you want
How did Uber shake up the taxi industry in just nine years? Here are four lessons we’ve taken from Uber’s success and six things we
We took a look at what it is happening with electric vehicles, EVs, and how this new change might be coming faster than you think.
Customer Focus vs. Changing the rules; it’s not Either Or In the 2000s, the startups that became Unicorns (with $1bn values) created whole new markets.
E-commerce platforms and Innovation are the answer Every day, it seems, we read another Chicken Little story – the world is ending. So we’re tempted
Is the key to innovation for corporates partnering with startups or is there more to it? On 24 May 2018, I was fortunate enough
