Hamish Nuttall

Build Vs. Buy. It’s Not Either/Or

Back before lockdowns, I used to spend a fair bit of my time giving talks. I remember one time giving a talk in Queenstown for a private event, and I was telling some stories from Naked Bus. When I finished and we opened to Q&A’s someone said this: “So, you weren’t really a bus business. … Build Vs. Buy. It’s Not Either/Or Read More »

A Penny Drop Moment

Short of Staff? Do this one thing now. You might know that my wife owns a physio clinic. No, I am not here to plug her business. I am writing this article to share the particular stress we’ve been having (not asking for relationship advice either – though if you are good at that, do … A Penny Drop Moment Read More »

There’s No Toilet Paper

The border is closed. For 12 weeks or 12 months is unknowable. We are largely at the mercy of events outside this country. Will the US and Europe get the pandemic under control? Will a vaccine be found? Will overseas travel restrictions be lifted too early? I like to say that if a problem is … There’s No Toilet Paper Read More »

Covid-19: How Do YOU Respond To The Crisis?

You’ve all received emails about what businesses are doing to protect their teams, their customers, and the country at large from Covid-19. Naturally we are taking all sensible precautions as well, and we’d encourage you to do the same. But we thought this crisis is also an opportunity to think about the future. What happens … Covid-19: How Do YOU Respond To The Crisis? Read More »

How Personalised Selection Disrupts Businesses – The Netflix Effect (and Wine)

The Netflix Effect: Personalised Disrupts Business Remember when you went to a video store and had to choose from their massive range. Of course, there were staff picks, but it was really hard to know whether you would like something without reading lots of reviews. Then Netflix came along, with its personalised selection. Now you … How Personalised Selection Disrupts Businesses – The Netflix Effect (and Wine) Read More »

Why We Had To Fire Suzie

What is your brand personality? Can your customers look at your communications and figure out who you are? Our work with clients is data-driven, whether we are uncovering customer painpoints or testing solutions. But it’s not all science. There is a fair amount of art sprinkled in, whether it’s UX or content, creative spark is … Why We Had To Fire Suzie Read More »

How Do You Fight YOUR Fire?

It seemed natural to perform a live firefighting demo … what could go wrong? When I was at High School, I was in the naval cadets. One of the main reasons for this was because we got to go on amazing trips and courses. On one of these, we were shown how to fight a … How Do You Fight YOUR Fire? Read More »

Unless we say it’s not ok

We’re asking for your help to combat intolerance, and provide opportunities to marginalised communities 2 weeks ago in Christchurch, 50 innocent people were murdered and 48 were injured, when they were in their place of worship. Were you shocked? Were you surprised? If you are in the ethnic and cultural majority, you may not be … Unless we say it’s not ok Read More »