What is your brand personality? Can your customers look at your communications and figure out who you are? Our work with clients is data-driven, whether we are uncovering customer painpoints or testing solutions. But it’s not all science. There is a fair amount of art sprinkled in, whether it’s UX or content, creative spark is …
It seemed natural to perform a live firefighting demo … what could go wrong? When I was at High School, I was in the naval cadets. One of the main reasons for this was because we got to go on amazing trips and courses. On one of these, we were shown how to fight a …
We’re asking for your help to combat intolerance, and provide opportunities to marginalised communities 2 weeks ago in Christchurch, 50 innocent people were murdered and 48 were injured, when they were in their place of worship. Were you shocked? Were you surprised? If you are in the ethnic and cultural majority, you may not be …
“We’ve run out of money.” That was the cold, hard truth. It was July, 2006, and I was working to launch Naked Bus, my new startup, in three months. I’d put all my money and effort into it. My then future wife, who totally believed in me, had lent me much of her life savings …
A thought experiment; I have some chocolate; would you like some?? Our brains are programmed for quick rewards (I offer you chocolate and you want chocolate) And Taking action often brings short term rewards (all you had to do was put up your hand and you get some chocolate) Keep these ideas in mind as …
How to Prioritise; A Simple Tool For You and Your Business Read More »
How did Uber shake up the taxi industry in just nine years? Here are four lessons we’ve taken from Uber’s success and six things we suggest you do Ten years ago, taxi companies around the world were sitting pretty. The market hadn’t changed significantly in 100 years – sure technology was helping with process, …
How We Create Breakthrough Solutions by Uncovering Customer Painpoints Read More »
We took a look at what it is happening with electric vehicles, EVs, and how this new change might be coming faster than you think. This is a computer chip. Chips are the bits in a computer that do the computation – the thinking if you like. They are effectively the brain. In 1965, head …
Customer Focus vs. Changing the rules; it’s not Either Or In the 2000s, the startups that became Unicorns (with $1bn values) created whole new markets. Google created an online auction for advertising (Adwords) that generates $US95bn in advertising. Facebook created an interest-based advertising engine with $US33bn in annual revenue. Meanwhile Amazon, which started of selling …
E-commerce platforms and Innovation are the answer Every day, it seems, we read another Chicken Little story – the world is ending. So we’re tempted to take the next story with a pinch of salt. As business leaders, we have survived many apocalyptic warnings and what we did last year still seems to be working …
Amazon & China are destroying brands and traditional retail Read More »
Is the key to innovation for corporates partnering with startups or is there more to it? On 24 May 2018, I was fortunate enough to participate in a Techweek debate organised by Pixel Fusion. The topic was “The key to successful corporate innovation is corporates partnering with startups”. Luckily, to suit my rebel personality, …
Techweek debate: Corporates, Startups and Innovation Read More »
