It’s pretty clear that digital disruption will impact most businesses in the next five years.

The changes will be more rapid than most of us think: the challenge is as big as the industrial revolution, both for businesses and individuals. We have been featured in Minter Ellison’s online magazine, Backbone, for their digital disruption edition. You can read about it here.

In it, we talk about some of the issues facing businesses, and how they were addressed at Naked Bus.

The key takeaway is to know where you are going and start taking steps now. If you don’t sense the change in the environment now, you will be like the frog in a pot of water that is being heated – the frog doesn’t sense the gradual temperature and boils to death.

Don’t be a boiled frog!

If you are not too sure how contact us 🙂