“This is the 10th time I’ve had to do this. Surely we can automate it?” These words became something of a mantra at my previous
innovation with purpose
To innovate you need to solve your customers’ problems; think like a customer: ThinkLazy
Why we're called ThinkLazy...
Your customers don’t want to read manuals or change the way they work to fit your product. You might think they’re lazy, but, let’s face it, your customers have better things to do than figuring out how to use your product. That’s how we realised that, to innovate with purpose, you must think lazy.