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How Personalised Selection Disrupts Businesses – The Netflix Effect (and Wine)

The Netflix Effect: Personalised Disrupts Business Remember when you went to a video store and had to choose from their massive range. Of course, there were staff picks, but it was really hard to know whether you would like something without reading lots of reviews. Then Netflix came along, with its personalised selection. Now you …

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Why We Had To Fire Suzie

What is your brand personality? Can your customers look at your communications and figure out who you are? Our work with clients is data-driven, whether we are uncovering customer painpoints or testing solutions. But it’s not all science. There is a fair amount of art sprinkled in, whether it’s UX or content, creative spark is …

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